Launched in 1992, ABRA is today the name synonymous with retail fit out in the region. One salient feature in this journey has been the emphasis on quality of products and services. ABRA is now focused on design, project management and production of luxury retail solutions across travel retail and local markets in Middle East & Africa.
Anand is the face of ABRA VM SD, starting as a young and dynamic team member of the company he has now grown over the years as a capable leader overseeing staff strength of 200+. He has worked closely with brands and studied the market trends in the industry for almost a decade; along with successfully managing to further develop ABRA as a brand and diversifying ABRA’s offering to the market. This, in effect has placed ABRA VM SD as one of the leading production facilities trusted by the luxury market in the MEA region.
• Humble beginnings • Admin assistant, sales executive, project manager, senior project manager and operations director • Strong industry experience working with over 30 brands on developing their VMSD • Excellent knowledge of materials and what works in the industry • Well received in the market by client, good relation with market
Govindan is the Founder and Chairman of the Company. Having a long track record of over a decade in advertising, holding various positions in leading agencies like JWT, Govindan began his business in 1992 by setting up a small screen printing unit catering mainly to the gifts and give-aways market in the UAE. Later, he only pioneered the concept of Visual Merchandising and Store design in the UAE. And lately into full fledged Luxury retail fitout in Middle East and Africa
Jayaram is a qualified Chartered Acoountant who has joined Abra board. He has specialised experience in auditing and evaluating controls structures and also advises on IFRS reporting. He handles on governance , risk management, new business set up, due diligence, group restructuring etc. Jayaram is also the Managing Director of Nexia AJ, Botswana, Africa, a partnership of Nexia International.
With a humble beginning as Admin assistant with Abra then to sales executive raising to project manager then to senior project manager and now operations director Karthik has strong industry experience working with over 30 brands on developing their Retail Fitout and Displays. His excellent knowledge of materials has been well received in the market by clients, resulting in good relation with brands.
Offering a full fledged in-house solution for end-to- end execution of retail fit out & display, for our clients this translates into ABRA being the one-stop- shop for their project needs enabling them to eliminate having to source individual components from multiple suppliers & at the same time giving us better control costs, quality& timelines.
Our commitment to excellence has earned us the loyal support of a number of international clients with specialized display requirements. Travel retail, stand alone boutiques, Shop in Shops, Shop Fixtures, Animations that include Mall podiums etc. , you name it, ABRA understands visual merchandising. What works and why. And we have proven our skills delivering stunning displays to leading brands in the world. Whether it be Luxury or Animation.