WHo we are

Dedication From Design To Delivery.

Launched in 1992, ABRA is a name that is synonymous with retail fit out in the region. One salient feature in this journey has been the emphasis on quality of products and services. ABRA is now focused on design, project management and production of luxury retail solutions across travel retail and local markets in Middle East & Africa.

Meet The Team

Our Strength

Anand Kumar

Anand is the face of ABRA VM SD, starting as a young and dynamic team member of the company he has now grown over the years as a capable leader overseeing staff strength of 200+. He has worked closely with brands and studied the market trends in the industry for almost a decade; along with successfully managing to further develop ABRA as a brand and diversifying ABRA’s offering to the market. This, in effect has placed ABRA VM SD as one of the leading production facilities trusted by the luxury market in the MEA region.

Govindan K

Govindan is the Founder and Chairman of the Company. Having a long track record of over a decade in advertising, holding various positions in leading agencies like JWT, Govindan began his business in 1992 by setting up a small screen printing unit catering mainly to the gifts and give-aways market in the UAE. Later, he only pioneered the concept of Visual Merchandising and Store design in the UAE. And lately into full fledged Luxury retail fitout in Middle East and Africa

Jayaram Karumathil

Jayaram is a qualified Chartered Acoountant who has joined Abra board. He has specialised experience in auditing and evaluating controls structures and also advises on IFRS reporting. He handles on governance , risk management, new business set up, due diligence, group restructuring etc. Jayaram is also the Managing Director of Nexia AJ, Botswana, Africa, a partnership of Nexia International.

Jithesh Anand

Jithesh is a management professional with more than 24 years of experience in Management Consulting, Organisation Development and Talent Management. He is an alumnus of prestigious Management Institutes – XLRI, TISS and ISABS. He is also a Neuroleadership Coach, Large Scale Change and Culture OD professional.

Prior to joining ABRA’s Board of Directors, Jithesh held top management positions and has also successfully handled Leadership, Consulting, Corporate HR, OD and Change assignments for more than 80 Indian and MNC orgainsations and 300 plus growth & change projects in his career this far.

Bar Arrow
Team Thumb Img
  • Anand Kumar
  • Managing Director
Team Thumb Img
  • Govindan K
  • Chairman
Team Thumb Img
  • Jayaram Karumathil
  • Finance Director
Team Thumb Img
  • Jithesh Anand
  • HR & OD Director



What we do

Perfection: From Concept To Completion.

We offer full-fledged in-house solutions for end-to- end execution of retail fit out & display. For our clients, this translates into ABRA being the one-stop- shop for their project needs, enabling them to eliminate sourcing individual components from multiple suppliers while giving us better control over costs, quality & timelines.

Our commitment to excellence has earned us the loyal support of a number of international clients with specialized display requirements. From travel retail to standalone boutiques, Shop in Shops and Brand Activations, ABRA understands visual merchandising, what works and why. And we have proven our skills delivering stunning displays to leading brands around the world.




Despite being a segment of growing importance in the region, few companies have the expertise and know how to cater. The segment requires dedicated effort and expertise in production and execution to ensure high quality. At Abra, we do this with surgical precision. Besides the segment in Dubai, we are ideally located to cater to the industry in the MEA region. Abra has established its credentials in the travel retail segment with projects across multiple brands, namely, Carolina Herrera, L’Occitanne, IWC, Nine Ricci, Antonio Baderas, Dior, Prada, Valentino, Bulgari, Benefit, Elizabeth Arden and other such brands.


Animations is currently our biggest market segment. We undertake projects of highly customized nature in this segment. Out expertise with such fixtures allows us to provide the optimal balance of price, quality & delivery timelines. Our brand exposure in this segment includes YSL, Lancome, Giorgio Amani, Victor & Rolf, Ralph Lauren, Dior, Eisenberg, Benef¬¬it, L’Oreal Paris to name a few. Our projects in this category have been implemented across the MEA region with the Kingdom of Saudi Arabia, Ivory Coast, India and Morocco all being destinations for our projects.