WHo we are

Dedication From Design To Delivery.

Launched in 1992, ABRA is today the name synonymous with retail fit out in the region. One salient feature in this journey has been the emphasis on quality of products and services. ABRA is now focused on design, project management and production of luxury retail solutions across travel retail and local markets in Middle East & Africa.

Meet The Team

Our Strength

Anand Kumar

Anand is the face of ABRA VM SD, starting as a young and dynamic team member of the company he has now grown over the years as a capable leader overseeing staff strength of 200+. He has worked closely with brands and studied the market trends in the industry for almost a decade; along with successfully managing to further develop ABRA as a brand and diversifying ABRA’s offering to the market. This, in effect has placed ABRA VM SD as one of the leading production facilities trusted by the luxury market in the MEA region.

Karthik K

• Humble beginnings • Admin assistant, sales executive, project manager, senior project manager and operations director • Strong industry experience working with over 30 brands on developing their VMSD • Excellent knowledge of materials and what works in the industry • Well received in the market by client, good relation with market

Govindan K

Govindan is the Founder and Chairman of the Company. Having a long track record of over a decade in advertising, holding various positions in leading agencies like JWT, Govindan began his business in 1992 by setting up a small screen printing unit catering mainly to the gifts and give-aways market in the UAE. Later, he only pioneered the concept of Visual Merchandising and Store design in the UAE. And lately into full fledged Luxury retail fitout in Middle East and Africa

Jayaram Karumathil

Jayaram is a qualified Chartered Acoountant who has joined Abra board. He has specialised experience in auditing and evaluating controls structures and also advises on IFRS reporting. He handles on governance , risk management, new business set up, due diligence, group restructuring etc. Jayaram is also the Managing Director of Nexia AJ, Botswana, Africa, a partnership of Nexia International.

Karthik K

With a humble beginning as Admin assistant with Abra then to sales executive raising to project manager then to senior project manager and now operations director Karthik has strong industry experience working with over 30 brands on developing their Retail Fitout and Displays. His excellent knowledge of materials has been well received in the market by clients, resulting in good relation with brands.

Bar Arrow
Team Thumb Img
  • Anand Kumar
  • Managing Director
Team Thumb Img
  • Karthik K
  • Operations Director
Team Thumb Img
  • Govindan K
  • Chairman
Team Thumb Img
  • Jayaram Karumathil
  • Finance Director
Team Thumb Img
  • Karthik K
  • Director



What we do

Perfection: From Concept To Completion.

Offering a full fledged in-house solution for end-to- end execution of retail fit out & display, for our clients this translates into ABRA being the one-stop- shop for their project needs enabling them to eliminate having to source individual components from multiple suppliers & at the same time giving us better control costs, quality& timelines.

Our commitment to excellence has earned us the loyal support of a number of international clients with specialized display requirements. Travel retail, stand alone boutiques, Shop in Shops, Shop Fixtures, Animations that include Mall podiums etc. , you name it, ABRA understands visual merchandising. What works and why. And we have proven our skills delivering stunning displays to leading brands in the world. Whether it be Luxury or Animation.




A segment of growing importance in the region, yet few companies with the expertise and know how to cater. The segment that needs dedicated effort in terms of expertise in production and execution. At ABRA, we do it with surgical precision. Besides the ever growing nature of the segment in Dubai, our HQ, we are ideally located to cater to the industry in the MEA region. ABRA has established its credentials in the travel retail segment with projects across multiple brands, namely, Carolina Herrera, L’Ocitanne, IWC, Nina Ricci, Antonio Banderas, Dior, Prada, Valentino, Bulgari, Benefit, Elezabeth Arden and such other brands.


The Non Luxury Animation is currently the biggest market segment. We undertake projects of customized nature and mass production in this segment. Our expertise with such fixtures, allows us to provide the right balance of price, quality & delivery time lines. Our brand exposure in this segment includes YSL, Lancome, Giorgio Armani, Victor & Rolf, Ralph Lauren, Dior, Eisenberg, Benefit, L’Oreal Paris, to name a few. Our projects in this category have been implemented across the MEA region with the Kingdom of Saudi Arabia being a major destination for our client’s projects in the past year.