Privacy Policy

Effective Date: [22th January 2025]

1. Introduction

Welcome to ABRA. We are a luxury retail fit-out brand headquartered in Dubai, UAE, with facilities in Riyadh, KSA. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website www.abravmsd.com or engage with our services.

2. Data We Collect

We collect information that you provide directly to us through our "Get in Touch" forms, Career portal, and WhatsApp integration:
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Identity Data: Name, job title, and company name.
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Contact Data: Email address, phone number, and location.
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Project Data: Specifics regarding your fit-out requirements (e.g., Project Type: Full fit-out, Shopfitting, Pop-up shop).
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Technical Data: IP address, browser type, and cookies collected during your visit to optimize website performance.

3. Purpose of Processing

ABRA processes your data for the following legal reasons under UAE PDPL:

To Fulfill Services: Managing project tenders, design development, manufacturing, and site implementation.
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Communication: Responding to your inquiries and providing project updates.
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Recruitment: Processing applications submitted via our Careers section.
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Marketing: Sending industry insights and updates about ABRA’s latest projects (only with your explicit consent).

4. International Data Transfers

As ABRA delivers projects across 17+ countries, your data may be transferred across borders (e.g., between our UAE and KSA offices or to logistics partners in your project’s country). We ensure all transfers comply with UAE Law No. 45 of 2021, maintaining a level of protection equivalent to international standards.

5. Data Sharing
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We do not sell your data. We only share information with:
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Logistics Partners: To ensure delivery and documentation for global projects.
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Sub-contractors: Necessary for specialized site installation or MEP works.
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Legal Authorities: If required by UAE law or to protect our legal rights.
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6. Data Retention
We retain your personal information only for as long as is necessary for the purposes set out in this policy, or as required by UAE commercial and labor laws.

7. Your Rights

Under the UAE Data Protection Law, you have the following rights:
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Right to Access: Request a copy of the data we hold about you.
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Right to Correction: Request updates to inaccurate or incomplete information.
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Right to Erasure: Request the deletion of your data (subject to legal obligations).
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Right to Restrict Processing: Object to your data being used for marketing purposes.
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8. Cookies and Tracking

Our website uses cookies to enhance your browsing experience. You can manage your cookie preferences through your browser settings.

9. Contact Us

For any questions regarding this policy or to exercise your data rights, please contact our Data Protection Officer:

ABRA VMSD
Email: info@abravmsd.com
Phone: +971 4 4494064
Address: Plot:C.38 - Dubai Production City - Dubai - United Arab Emirates