ABRA Visual Merchandising and Store Design handles a project from concept to technical design and then from production to installation. We are the one-stop-shop for design & production, specializing in luxury brands for the retail sector in Middle East ,Africa & India
Who We are
Launched in 1992, ABRA is today the name synonymous with VM & SD in the region.
One salient feature in this journey has been the emphasis on quality of products and services.ABRA is now focused on design, project management and production of luxury retail solutions across travel retail and local markets in India, Middle East & Africa.
Founder & Director
Govindan is the Founder and Managing Director of the Company. Having a long track record of over a decade in advertising, holding various positions in leading agencies like JWT, Govindan began his business in 1992 by setting up a small screen printing unit catering mainly to the gifts and give-aways market in the UAE. Later, he only pioneered the concept of Visual Merchandising and Store design in the UAE.
Anand is the face of ABRA VM SD, starting as a young and dynamic team member of the company he has now grown over the years as a capable leader overseeing staff strength of 200+. He has worked closely with brands and studied the market trends in the industry for almost a decade; along with successfully managing to further develop ABRA as a brand and diversifying ABRA’s offering to the market. This, in effect has placed ABRA VM SD as one of the leading production facilities trusted by the luxury market in the MEA region.
Karthik started his career in a junior admin role at ABRA back in 2000 and steadily grew in rank, establishing his proficiency in the industry through roles in sales, project management and eventually production. Currently he heads the operations at ABRA and oversees the core production function. Having worked with over 35 leading consumer and luxury brands over the past 16 years, he has a thorough understanding of what works in the industry.
Beholding CSR.- Beyond CBR.
VM&SD displays are an essential component of any brand marketing program in todays mall centered buying culture. Securing and maintaining effective product placement and consistent brand identity are critical to the successful retail marketing of any product. After all, the best product won't sell if potential buyers don't know it's there.
What we do
Offering a full fledged in-house solution for execution of retail display & store furniture, for our clients this translates into ABRA being the one-stop for their project needs enabling them to eliminate having to source individual components from multiple suppliers & at the same time giving us better control costs, quality & timelines.
Our commitment to excellence has earned us the loyal support of a number of international clients with specialized display requirements. Travel retail projects, stand alone boutiques, Shop in Shops, Shop Fixtures & Brand Animations that include Mall podiums, Store Windows, In-store promotions - you name it; ABRA understands visual merchandising. What works and why. And we have proven our skills delivering stunning displays to leading brands in the world.
Perfection: From Concept To Completion.
HR DirectorThe position of HR Director requires deep insight into HR best practices, market conditions and understanding of HR management across multicultural organizational structure (from senior management to worker level) in order to seamlessly apply capabilities across HR and to add value to this critical business function.This role will be instrumental in developing the department as a critical task force for the implementation of HR strategy in line with the growth plans that will support the company’s activities across UAE, South Africa & India.HR Director will cover all aspects of HR required to support the growth aspirations of the business and daily functioning of department.
Endless opportunities: Exceptional experience. That’s what ABRA is, for a job hunter. ABRA is a
strong brand in VMSD industry with Head quarters in Dubai, UAE. Internationally recognised by
global brands, ABRA has earned the respect and reputation as a company beholding CSR.
At ABRA, we believe in happiness of people and we try to achieve it through responsible
employment. We have a great team in place and we're always looking for more. We need
people who are ready to work in inspiring and collaborative teams, while respecting individual
Here’s your opportunity to join a world class team
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Dedication: From Design To Delivery
ABRA VM&SD International FZ-LLC
PBU Nos: E 70 -71
International Media Production Zone (IMPZ)
P O Box: 485017 Dubai UAE