Opened recently, our new own factory is a sprawling 140,000 sqft building. It has the most modern material handling and movement procedures to ease from storage to production and further to packing and delivery. You can see a well planned time and motion management plan. Our association of over 8 years with world renowned brands like yours we are favored to maintain a strong stand in the industry. We respect your help and we honour it with our deication to work. And ofcourse with technology and skill.
We are well equipped to meet your brands standards in joinery, painting, acrylic and print divisions with the state of the art routers and laser cutting equipment. Our 140,000 sq.ft. air conditioned workshop & multi shift operation ensures that we have the capacity to handle multiple projects at a time, while maintaining work quality & efficiency throughout the production process.
If you take a walk on our production floor, at any given point of time, you can see the careful attention to detail on all jobs, large or small.We have an impeccable heritage of "making the customer whole", delivering exactly what the customer expected, defect free, and when they expect it. The fabrication and joinery unit has the state of the art machines with expert technicians playing the lead roles ensuring superior quality and finish. Latest machines operated by skilled and experienced personnel, is our major highlight. CNC routers, Laser cutters, Dust free Paint booth, Clean fabrication unit, Large assembly area for final inspection all contribute to the delivery of a well received display that glow in a mall.
It’s 2019. We are 27 years. Isn’t it a pretty long time to be matured enough in the industry? Silver Jubilee, that’s what it used to be known as. Abra has been the pioneering business house in the field with a much focussed attention on the VM&SD industry when it had its birth in the Europe in 2008. Abra VM&SD started its operations in 2008 when it was just happening abroad. And we grew with it.
Today, when we look back we are thrilled to see our own growth graph with steep a rise. From a company that had few local accounts with a business that could well be in thousands, we have grown to a large one with International accounts with billing in millions. We are proud. We are proud to have served you. We still will be. We hope the telepathic JV we have with you will take us to still high giving us more opportunities to learn and do.
Precision in estimation resulting in effective cost control with a diligent hawk eye on quality are the features that motor us through our history. Swift and responsible delivery are the finale in the deal. We have been professionally guiding our company departments to implement. maintain and deliver these. And it’s been working. Our current status is the result of that. It’s not a joke that old men used to say “ you may reap what you sow”. It’s true. Atleast in our case, we know.
Though our client list is pretty impressive, we don’t act big. We believe in simplicity. We are humble. We know that with your help and co operation we still have to grow. We know that we have not achieved all. But we try. We are sure that we will not let you down. We will grow to everyone’s expectations. We are Abra. We have proven this in our 24 years. We still will.
Techology and Machines won’t help you much unless you have skilled operators and technicians. Our main highlight itself is our skilled staff. But to make them skilled is not an easy job as many of the skills are not taught in formal educational institutes. These skills are inherent talent developed and applied with the help of knowledgeable guides under stringent supervision. Some succeed and grow with Abra. Many fail and continue outside Abra.
Our major Asset which is not seen in the auditors’ report would be our skill and quality.
Highly skilled carpenters specialized in retail Fitout jobs, colour sensible painters who knows what finish is expected in retail, metal workers who can bend even Bermingham steel, technicians who cut glass with surgical precision, operators and applicators in Printing with eyes peeled, fabricators in structure and assembly combining mind and body to ultimate finesse, Acrylic fabricators who do a magical twists and turns and to top this all the all vigilant observant supervisors and quality control. Thanks to the unity that conducts the harmony. Work in Abra can be heard like a symphony: If you listen carefully.
With a staff strength of 200 we stand to be one of the biggest in the Industry. 90% of our staff is skilled and technical leaving the rest 10% to Administrative department.
Getting the staff, training them, guiding them etc. is not as simple as we think. You need to dedicate yourself to the job. Make them understand what the client requirement is. Prepare them with necessary technical skill. Skill, right from reading the drawing to preparation of shop drawings to construction and finish. Why? Even packing and forwarding need skill, not to talk about the installation.
Accommodating them with a work area of 140,000sqft, Abra today is one of the biggest production centres Internationally. This is our VM&SD Luxury/ Permanent division. Our Animation division is yet another 50 persons in 22000 sqft work floor.
Corporate Social Responsibility is never compromised at Cost Benefit Ratio. Benefit for us is the welfare of our staff and society.
And the Admin job is also not easy as the # of people are more. You need to have a proper guidline on Health, Safety and Environmental matters. You have to see that everyone has Personal Protection Equipments as the health and safety of our employees come prior to productivity, for us. And that’s why we have ISO 9001 for Quality, ISO 14001 for Environmental, and ISO 18001 for OHSAS. And our social audit Sedex is S000000073518. All these show how well we need our people in good health. Health precedes wealth. Always.
As regards to commitment to society, Abra follows strictly guidelines on responsible usage of Energy. Watage of energy is reminded to every member and encouragement to preserve, recycle and reuse is taught and practiced at every stage.
Apart from the above Abra is involved various charity programs in India.
Every member of our factory is provided Airconditioned, Clean, Hygienic and healthy living space. As seen on the work floor which is fully Airconditioned Abra has taken meticulous details in providing decent dining and resting area. So is the living place. Every member is encouraged in recereation whether it be Cricket in sport and games, or miming in dramatics or karaoking in music, Abra provides ample opportunities. Healthy mind delivers worthy jobs. Abra believes.
We don’t draw a line of hierarchy outside our works. We are one family. It’s quite evident from our Annual Day celebrations where you can see our CEO being an active participant in the competitions that take place. That way, we promote everyone to live. Really LIVE the life.
Innumerable projects, thousands of locations, hundreds of malls, duty free shops , stores and many countries. Precisely, 32 countries. In the Europe, Italy, Switzerland, UK and Germany, Russia, India, Maldives in Africa South Africa, Namibia, Ghana, Nigeria, Tunisia, Ivory Coast, Egypt, Burkino Faso, Morocco, Uganda, Kenya, Senegal, Angola, Zambia, Ethiopia, Rwanda, Cote D’ vor in the Arab nations Lebanon, Jordan, Oman, Qatar, Bahrain, Saudi Arabia and UAE. It’s an impressive list.
All these countries we have delivered, installed projects of various sizes in different locations. On time. Within the Budget. And ofcourse not pinching the pocket much. This is one of the reasons many big brands trust us.
In many of the Airports we have regular access pass to Duty Free Shops. That’s an important feature. Anytime entry is the advantage. It’s a sort of NO DELAY service. Whether it be a fresh installation or a routine maintainance or even an emergency .
repair. Our team is ready. EVEREADY.
Abra has a dedicated Installation team. They are given specialised skilled in executing the job faster with details to finish.
Our logictics department has shown its efficiency in sending material to many countries to different locations mostly unaccompanied. Well bred in documentation consignments get to the destinations without any hassle. And that’s what we expect. Uninterrupted movement of materials.